Moving Forward Together: Attollo’s Women's History Month 2025 Campaign

As March unfolds, Attollo proudly launches its Women’s History Month 2025 campaign, a powerful tribute to the resilience, leadership, and collective impact of women. Rooted in this year's national theme—Moving Forward Together: Women Educating & Inspiring Generations—the campaign amplifies the voices of women in leadership, celebrates mentorship, and promotes women-owned businesses in Lancaster. Through a blend of bold design, immersive social activations, and a signature in-person event, Attollo honors the past, embraces the present, and looks ahead to a future shaped by powerful women.

A Palette of Power: The Colors of WHM’25

The campaign’s visual identity is anchored in a dynamic color palette, each shade chosen with intention to reflect the essence of women’s history and progress:

• Lavender – A suffrage movement color symbolizing dignity, perseverance, and forward-thinking change. It represents the ongoing fight for women’s rights.

• Rose – A soft yet powerful color celebrating femininity, compassion, and community-building. It highlights the ways women uplift one another.

• Indigo – A grounding color representing wisdom, education, and legacy. It honors women as educators, mentors, and storytellers shaping the future.

• Coral – A bold, energetic hue evoking strength, warmth, and determination. It reflects the fiery passion of women breaking barriers.

These colors are woven throughout the campaign’s digital and physical assets, reinforcing the message of unity, empowerment, and forward motion.

Design That Speaks Volumes

Attollo’s Women’s History Month design is inspired by the visual language of past feminist movements. Every element has been meticulously crafted to convey strength and impact:

• Bold Duotone Palette – This modern yet historically rooted aesthetic ensures that each honoree stands out while remaining part of a shared movement.

• High-Contrast Photography – Duotone portraits capture the presence and power of women, reminiscent of historical feminist imagery.

• Typography with a Purpose – The use of strong uppercase type reflects the assertiveness of women’s voices. Outlined text symbolizes ongoing progress, while a sleek sans-serif ensures clarity and modernity. Typefaces were created or co-created by women.

• Layered Composition – Inspired by activist posters, the structured layout and angular cutouts introduce movement, signifying how each woman pushes progress forward.

• Instagram & LinkedIn Series: “Women Moving Forward” – Each week, the campaign spotlights a woman in leadership, including Attollo alumni and community changemakers. These posts feature duotone portraits, compelling narratives, and interactive Q&A sessions in Instagram Stories.

Tangible Reminders: Stickers That Inspire

Attollo introduces limited-edition WHM’25 stickers as part of the campaign’s tangible elements. Each design incorporates the signature color palette and campaign typography, featuring phrases like “Moving Forward Together,” “Educate. Empower. Inspire.,” and “Women Lead the Way.” These stickers serve as everyday reminders of women’s strength and solidarity, available at Attollo events and select partner locations.

The In-Person Activation: A Night of Inspiration

The campaign’s highlight event—a Women’s Leadership Mixer—brings together female scholars and community leaders for an evening of connection, mentorship, and insight. Hosted at The Candy Factory in Lancaster, the event will feature:

• A Selective Panel Discussion – Esteemed female leaders, including business executives, nonprofit directors, and industry innovators, will share their experiences and advice.

• Networking Opportunities – Scholars and attendees will engage in guided conversations, fostering mentorship and collaboration.

• A Celebration of Women-Owned Businesses – Attendees will receive curated lists of local women-owned businesses and have the opportunity to support them through on-site offerings.

More information coming soon for this awesome opportunity for our scholars!

A Month of Impact and Beyond

Attollo’s Women’s History Month 2025 campaign is more than a celebration—it’s a call to action. By highlighting women’s achievements, promoting mentorship, and championing local businesses, Attollo reinforces its mission of leadership and empowerment. As we move forward together, we recognize that the work of shaping the future is ongoing—and that future is undeniably female.

Join the conversation. Follow Attollo on Instagram and LinkedIn throughout March for exclusive stories, spotlights, and event updates. Let’s continue to uplift, educate, and inspire generations to come.

About Attollo:

Attollo is a non-profit organization dedicated to empowering youth through education. By providing mentorship, academic enrichment, and college preparation support, Attollo aims to level the playing field and equip students with the tools they need to succeed in college and beyond. Since its inception, Attollo has helped thousands of students realize their potential and achieve their academic goals.